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(单词翻译:双击或拖选)
Dealing1 With Rising Production Costs
Giovanni: There are no two ways about it. We have to raise prices.
Melanie: We can’t. We already raised prices earlier this year. Doing it again risks alienating2 our customers.
Giovanni: What else can we do? Our production costs have risen nearly 15 percent. We’ve tried absorbing them and offsetting3 them, but nothing has worked. Our profit margin4 continues to shrink and we don’t have any other choice.
Melanie: What about lowering the quality of our raw materials? We could use a cheaper supplier.
Giovanni: That’s a sure way to lose customers. If we start cutting corners on quality, our customers will leave in droves.
Melanie: What if we discontinue manufacturing some of the less popular items? That should save us some money.
Giovanni: Not enough. We either raise prices or stop production altogether.
Melanie: There is one other option.
Giovanni: What?
Melanie: We could reduce our workforce5.
Giovanni: You mean fire people? That’s off the table!
Script by Dr. Lucy Tse
1 dealing | |
n.经商方法,待人态度 | |
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2 alienating | |
v.使疏远( alienate的现在分词 );使不友好;转让;让渡(财产等) | |
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3 offsetting | |
n.偏置法v.抵消( offset的现在分词 );补偿;(为了比较的目的而)把…并列(或并置);为(管道等)装支管 | |
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4 margin | |
n.页边空白;差额;余地,余裕;边,边缘 | |
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5 workforce | |
n.劳动大军,劳动力 | |
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