国家地理:Coffee: Beans to Buzz 星巴克的传奇

It's 3 friends with gourmet¹ taste on a search for the perfect cup of coffee that help jump-start the whole specialty² coffee revolution in the US. In 1971 after trying the coffee in cafés from Berkeley to Vancouver, Jerry Baldwin and his partners opened up their own little coffee bean shop in Seattle's Pike Place Market and they named it after the coffee drinking first mate in Moby Dick, Starbuck.

It was instantly successful and I became the person who was the roaster and the coffee buyer and it just got into my blood.

Now since the brewing³ and the pressing of the caffeinated coffee bean, some pretty heavy-hitters have been hidding at the coffee house scene.

With over 12,000 locations worldwide, Starbucks has got into a lot of people's blood.

And talking that bohemian rag, even at starbucks. All-it revolution, it's clearly evolution. And talking that bohemian rag.

I joined Starbucks in 1982 when we were opening our fourth store, believe it or not. The epiphany for me though was when I was actually sent by Starbucks to Italy and became enamored with the Italian coffee bar and how they brought coffee to life as the theatrical⁴ presentation, the extension of people's homes, and since Starbucks only sold whole bean or ground coffee for the home, I raced back from Italy with this wonder in my eye about recreating the Italian coffee bar in my own image and bringing it to America.

After returning to the US, Howard Schultz's goal is to create, and then expand the Starbucks coffee house experience, Jerry Baldwin chooses to stick with roasting and acquires Peet's of Berkeley.

Italians have been serious about making coffee for hundreds of years. At Italy's famous Illy Cafe, a specialty is cappuccino, a classic blend of the Espresso and steamed milk named after the brown robes of Capuchin monks⁵. Owner Ernesto Illy knows how far coffee has come from its ancient methods of preparation, and he credits the impatience⁶ of Italians for the discovery of espresso.

In Naples, some people are impatient, and one guy who had a friend in Milano, he said, "listen, can you make it a little faster, I have to wait the 6 or 8 minutes to have my cup of coffee. Put some pressure on them, and the guy put some pressure, and this was the beginning of espresso.

New Words:

bohemian: (n.) A person with artistic⁷ or literary interests who disregards conventional standards of behavior. 放荡不羁的文化人
enamor: (v.) To inspire with love; captivate 使爱上
espresso: (n.) A strong coffee brewed⁸ by forcing steam under pressure through darkly roasted, powdered coffee beans. 浓咖啡

1 gourmet   

n.食物品尝家；adj.出于美食家之手的

参考例句：

• What does a gourmet writer do? 美食评论家做什么？
• A gourmet like him always eats in expensive restaurants.像他这样的美食家总是到豪华的餐馆用餐。

2 specialty   

n.(speciality)特性，特质；专业，专长

参考例句：

• Shell carvings are a specialty of the town.贝雕是该城的特产。
• His specialty is English literature.他的专业是英国文学。

3 brewing   

n. 酿造, 一次酿造的量 动词brew的现在分词形式

参考例句：

• It was obvious that a big storm was brewing up. 很显然，一场暴风雨正在酝酿中。
• She set about brewing some herb tea. 她动手泡一些药茶。

4 theatrical   

adj.剧场的，演戏的；做戏似的，做作的

参考例句：

• The final scene was dismayingly lacking in theatrical effect.最后一场缺乏戏剧效果，叫人失望。
• She always makes some theatrical gesture.她老在做些夸张的手势。

5 monks   

n.修道士，僧侣( monk的名词复数 )

参考例句：

• The monks lived a very ascetic life. 僧侣过着很清苦的生活。
• He had been trained rigorously by the monks. 他接受过修道士的严格训练。 来自《简明英汉词典》

6 impatience   

n.不耐烦，急躁

参考例句：

• He expressed impatience at the slow rate of progress.进展缓慢，他显得不耐烦。
• He gave a stamp of impatience.他不耐烦地跺脚。

7 artistic   

adj.艺术(家)的，美术(家)的；善于艺术创作的

参考例句：

• The picture on this screen is a good artistic work.这屏风上的画是件很好的艺术品。
• These artistic handicrafts are very popular with foreign friends.外国朋友很喜欢这些美术工艺品。

8 brewed   

调制( brew的过去式和过去分词 )； 酝酿； 沏（茶）； 煮（咖啡）

参考例句：

• The beer is brewed in the Czech Republic. 这种啤酒是在捷克共和国酿造的。
• The boy brewed a cup of coffee for his mother. 这男孩给他妈妈冲了一杯咖啡。 来自《简明英汉词典》