The European Showcase for Brands of China Appears in Birmingham

After decades of fast economic growth and globalization, it's only natural that Chinese brands are making their way overseas. Recently, an increasing number of Chinese companies have been participating in international expositions in various industries and markets, including Haier, Huawei, BYD, and others.

And as CRI's Zhang Ru reports, Chinese prescene at Birmingham's Autumn Fair is generating lots of buzz.

 

The European Showcase for Brands of China has once again made its way to the Autumn Fair in the British city of Birmingham this week. Wang Shouwen, a senior official of China's Ministry¹ of Commerce, which is sponsoring the showcase, says the exhibition will promote the bilateral² trade.

"The consistent expansion of China-UK bilateral trade and the fast growth of imports from the UK indicate that our two economies enjoy growing complimentarities. The mutually beneficial economical and trade cooperation between our two countries had great development potential and inherent vitality⁴. It is great to note that The European Showcase for Brands of China is becoming increasingly successful with ever growing attraction to Chinese businesses."

The City Council Leader of Birmingham city, Mike Whitby, also expresses that the economical relationship among Birmingham, UK and China has gradually become much closer. He hopes that Chinese brands can use Birmingham as the bridge to move into the European market.

"So the "made in China" doesn't only appear in February or September, but it actually has a permanent relationship with United Kingdom and specifically with Birmingham and dresses the European market of 419 million people. Not only the very sophisticated political relationship the Birmingham already has with China, but actually reaches a mutual³ commercial relationship."

China's Ministry of Commerce chose 190 leading enterprises from various parts of the country to attend this year's Autumn Fair, showcasing nearly one thousand products.

The European Showcase for Brands of China has been successfully held since 2004. It is considered as an essential tool for optimizing⁵ trade framework, expanding bilateral cooperation and promoting trade between China and UK.

For CRI, I'm Zhang Ru.

1 ministry   

n.(政府的)部；牧师

参考例句：

• They sent a deputation to the ministry to complain.他们派了一个代表团到部里投诉。
• We probed the Air Ministry statements.我们调查了空军部的记录。

2 bilateral   

adj.双方的，两边的，两侧的

参考例句：

• They have been negotiating a bilateral trade deal.他们一直在商谈一项双边贸易协定。
• There was a wide gap between the views of the two statesmen on the bilateral cooperation.对双方合作的问题，两位政治家各自所持的看法差距甚大。

3 mutual   

adj.相互的，彼此的；共同的，共有的

参考例句：

• We must pull together for mutual interest.我们必须为相互的利益而通力合作。
• Mutual interests tied us together.相互的利害关系把我们联系在一起。

4 vitality   

n.活力，生命力，效力

参考例句：

• He came back from his holiday bursting with vitality and good health.他度假归来之后，身强体壮，充满活力。
• He is an ambitious young man full of enthusiasm and vitality.他是个充满热情与活力的有远大抱负的青年。

5 optimizing   

v.使最优化，使尽可能有效( optimize的现在分词 )；最佳化；寻优

参考例句：

• This model may be classified as either an optimizing model or simulation model. 这个模型可分为最佳化模型或模拟模型。 来自辞典例句
• Need to design crossover operator rationally while optimizing ANN. 优化网络需要合理设计交叉算子。 来自互联网